Back cover,"Be careful!"...doesn't work.More people die accidentally off-the-job than at work--in fact, more that 20 times as many. Over 44,000 of those deaths will happen on the road. Far too often accidental fatalities will be children and young adults (over 20,000 annually).What would you be willing to do to keep your family safe? Like prior generations, you could simply say "be careful" or "drive safely," but that doesn't actually tell your loved one what they need to do to avoid accidental injuries---SafeStart does.Your family needs the skills--the critical error reduction techniques--taught in SafeStart that have proven to reduce injuries 50% or more.,We know safety isn't everybody's favorite subject (we've been in the people safety business for 25 years), so we've made it fun (safety doesn't have to be negative). We've made it easy (all you need is a DVD player).