Todd Rose
Author
Pub. Date
[2016]
Description
"Weaving science, history, and his experiences as a high school dropout, Rose brings to life the untold story of how we came to embrace the scientifically flawed idea that averages can be used to understand individuals and offers a powerful alternative: the three principles of individuality"--
Author
Pub. Date
2022.
Description
The desire to fit in is one of the most powerful, least understood forces in a society. Todd Rose believes that as human beings we continually act against our own best interests out of our brains' misunderstanding of what we think others believe. A complicated set of illusions driven by conformity bias distorts how we see the world around us. From toilet paper shortages to kidneys that get thrown away rather than used for desperately needed organ...